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KFC Global

The fast food giant’s new global journalism website

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Requirements

  • A single repository for all content entries

  • Great user experience across all devices

  • Reduced dependency on internal IT team

Results

  • One centralized content repository

  • Creation of a single repository for all drafted and published content

  • Easy deployments

KFC is the global chicken restaurant leader with a rich, decades-long history of peerless success and innovation: today the beloved brand boasts over 22,000 restaurants in more than 135 countries and territories around the world.

76

Content Types

12

CMS
Users

7000

Content
Entries

90%

Reduction in IT needs

But even positioned at the top of their industry, KFC believed that there were elements the brand’s story, that had been under-represented in their messaging and, if engaged, might enrich their marketing efforts and thus grow profits.

For example, the Colonel’s unique personal story, KFC’s multi-cultural origins and corporate stories and lore dating through decades and reflecting changes in American popular culture.

Overlooking historical narrative elements is a common mistake made by heritage brands.

In response to the identification of these opportunities, Simple Media, a Dallas boutique agency, was contracted by KFC’s corporate parent Yum! Brands to build a KFC Global Website using React.js and developing it as a bucket on the Cosmic JS content management system.

In response to the identification of these opportunities, Simple Media, a Dallas boutique agency, was contracted by KFC’s corporate parent Yum! Brands to build a KFC Global Website using React.js and developing it as a bucket on the Cosmic JS content management system.

Challenges

  • Scarce online corporate brand visibility
  • Coordinating with multiple internal teams (PR, Marketing, IT, Compliance)
  • Aggressive timelines

Solutions

  • Prototype and design a app like mobile touch-point friendly interface
  • Develop the website in the blazing fast React.js/Gatsby.js
  • Headless CMS (Netlify/Contentful)

“Simple Media has been instrumental for the launch of our global website
technology. The team is nimble, available, hard working and a great
match for our fast paced culture.”

- KFC Public Affairs Team

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Simple Media, LLC

14555 Dallas Pkwy
Ste 100-258
Dallas, TX 75254

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