76
Custom Objects
8
CMS Users
7000
Content Entries
50%
Reduction in CMS Technical Debt

KFC is the global chicken restaurant leader with a rich, decades-long history of success and innovation which boasts over 22,000 restaurants in more than 135 countries and territories around the world.

Their consumer brand website and marketing is absolutely on point, there is no doubt about it.  However, KFC felt the essence of the Colonel unique story, the multi cultural soul, the fun corporate stories and other crucial information to share with audiences around the globe.

Simple Media, a Dallas boutique agency was contracted by Yum! Brands to build KFC Global Website using React.js and developing it as a bucket on the Cosmic JS content management system.

Challenges

  • Scarce online corporate visibility to the brand story and assets
  • Coordinating with mixed teams (PR, Marketing, IT, Compliance)
  • Tight timeline

Solutions

Simple Media devised a lean web strategy that included the following:

  • Prototype and design a mobile first, touch friendly interface
  • Develop the website in the blazing fast React.js
  • Connect the app to the ultra user friendly CosmicJS


"Simple Media has been instrumental for the launch of our global website technology.  The team is nimble, available, hard working and a great match for our fast paced culture."

— KFC Public Affairs Team

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KFC Launches Global Website

KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation.
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