KFC is the global chicken restaurant leader with a rich, decades-long history of peerless success and innovation: today the beloved brand boasts over 22,000 restaurants in more than 135 countries and territories around the world.
With statistics like this, no one would disagree that KFC’s consumer brand website and marketing efforts are effective—no doubt about it. But even positioned at the top of their industry, KFC believed that there were elements the brand’s story, that had been under-represented in their messaging and, if engaged, might enrich their marketing efforts and thus grow profits. For example, the Colonel’s unique personal story, KFC’s multi-cultural origins and corporate stories and lore dating through decades and reflecting changes in American popular culture. Overlooking historical narrative elements is a common mistake made by heritage brands.
In response to the identification of these opportunities, Simple Media, a Dallas boutique agency, was contracted by KFC’s corporate parent Yum! Brands to build a KFC Global Website using React.js and developing it as a bucket on the Cosmic JS content management system.
- Scarce online corporate visibility to the brand story and assets
- Coordinating with mixed teams (PR, Marketing, IT, Compliance)
- Tight timeline
Simple Media devised a lean web strategy that included the following:
- Prototype and design a mobile first, touch friendly interface
- Develop the website in the blazing fast React.js
- Connect the app to the ultra user friendly CosmicJS
"Simple Media has been instrumental for the launch of our global website technology. The team is nimble, available, hard working and a great match for our fast paced culture."
— KFC Public Affairs Team