Crescent Real Estate, LLC New Multi-Property Solution

The Dallas Iconic Brand Gets Up to Speed with The Latest

Requirements

Multi-tenancy
Fast page load speed
Less time editing

Results

One centralized login for all properties' websites
Page load optimized (653ms/page)
Custom content modeling

Crescent Real Estate is a fully integrated real estate investment, operation and development company. They continue to build their portfolio alongside their investors.

12

Custom
Objects

4

CMS
Users

256

Content
Entries

90%

Reduction in CM
Technical Debt

Simple was hired to build a solution that would a) allow their corporate marketing team to make edits on individual property websites b) provide a framework for ease of use and ongoing content management, as well as a coordinated look across.

Challenges

Disjointed properties' websites
Very slow page load speed
Security issues
Static content modeling (unable to make edits)

Solutions

Simple Media devised a website strategy that included the following:

Architected and prototyped a framework for buildings and communities (groups of buildings)
Multi-tenancy headless CMS (one login for all websites)
Page load optimized (653ms/page)
Built a content model that would satisfy each building individually
Developed announcements to automatically archive beyond the expiration date
Instagram feed integration
API integration to Box.net for the image gallery

"Simple Media fully understood our needs. Instead of waiting months for a website, they built a solution for all of our properties in a matter of weeks."

- Jean Suitt - Marketing and Communication Manager