Crescent Real Estate, LLC New Multi-Property Solution
The Dallas Iconic Brand Gets Up to Speed with The Latest
Requirements
Multi-tenancy
Fast page load speed
Less time editing
Results
One centralized login for all properties' websites
Page load optimized (653ms/page)
Custom content modeling
Crescent Real Estate is a fully integrated real estate investment, operation and development company. They continue to build their portfolio alongside their investors.
12
Custom
Objects
4
CMS
Users
256
Content
Entries
90%
Reduction in CM
Technical Debt
Simple was hired to build a solution that would a) allow their corporate marketing team to make edits on individual property websites b) provide a framework for ease of use and ongoing content management, as well as a coordinated look across.
Challenges
- Disjointed properties' websites
- Very slow page load speed
- Security issues
- Static content modeling (unable to make edits)
Solutions
Simple Media devised a website strategy that included the following:
- Architected and prototyped a framework for buildings and communities (groups of buildings)
- Multi-tenancy headless CMS (one login for all websites)
- Page load optimized (653ms/page)
- Built a content model that would satisfy each building individually
- Developed announcements to automatically archive beyond the expiration date
- Instagram feed integration
- API integration to Box.net for the image gallery
"Simple Media fully understood our needs. Instead of waiting months for a website, they built a solution for all of our properties in a matter of weeks."
- Jean Suitt - Marketing and Communication Manager