Crescent Real Estate, LLC New Multi-Property Solution
The Dallas Iconic Brand Gets Up to Speed with The Latest
Reduction in CMS Technical Debt
Crescent Real Estate is a fully integrated real estate investment, operation and development company. They continue to build their portfolio alongside their investors.
Simple was hired to build a solution that would a) allow their corporate marketing team to make edits on individual property websites b) provide a framework for ease of use and ongoing content management, as well as a coordinated look across.
Disjointed properties' websites
Very slow page load speed
Static content modeling (unable to make edits)
Simple Media devised a website strategy that included the following:
Architected and prototyped a framework for buildings and communities (groups of buildings)
Multi-tenancy headless CMS (one login for all websites)
Page load optimized (653ms/page)
Built a content model that would satisfy each building individually
Developed announcements to automatically archive beyond the expiration date