Custom Objects
CMS Users
Content Entries
Reduction in CMS Technical Debt

Crescent Real Estate is a fully integrated real estate investment, operation and development company. They continue to build their portfolio alongside their investors.

Simple was hired to build a solution that would a) allow their corporate marketing team to make edits on individual property websites b) provide a framework for ease of use and ongoing content management, as well as a coordinated look across.


  • Disjointed properties' websites
  • Very slow page load speed
  • Security issues
  • Static content modeling (unable to make edits)


Simple Media devised a website strategy that included the following:

  • Architected and prototyped a framework for buildings and communities (groups of buildings)
  • Multi-tenancy headless CMS (one login for all websites)
  • Page load optimized (653ms/page)
  • Built a content model that would satisfy each building individually
  • Developed announcements to automatically archive beyond the expiration date
  • Instagram feed integration
  • API integration to Box.net for the image gallery

"Simple Media fully understood our needs. Instead of waiting months for a website, they built a solution for all of our properties in a matter of weeks."

— Jean Suitt - Marketing and Communication Manager

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